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Communications and External Relations


The goal of the Communications and External Relations Unit at the Northern Ontario School of Medicine (NOSM) is to provide effective internal and external communications services to ensure NOSM’s corporate profile accurately and positively reflects the School’s guiding principles of high standards in education, research, community engagement, and operation.

Specifically, the unit is responsible for the School’s website content, media relations, an annual Report to Northern Ontario, as well as promotion of the School’s monthly Symposia. The unit also handles long-term strategic communications planning, special events promotion, and internal communications consulting, counsel, and implementation of initiatives.

We are always prepared to respond to requests for interviews, background information, and expert commentators. The Unit supports searches for news and information about the organization.

Media Relations

If you are preparing a story about health education, health care in Northern Ontario, health research, access to care, distributed education and many other topics, make NOSM’s Communications Unit your first stop! Not only do we have our own content, photography, and video that you are welcome to use, we are also happy to support you to secure interviews, find background information, or connect you with expert commentators.

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Content Use Guidelines

NOSM’s Communications Unit produces a wide range of stories, articles, video, and photos through its various channels, such as the NOSM website, Northern Passages, The Scope, and others. We invite you to republish these articles or content for free.

When republishing, kindly note that the following guidelines:

  • We ask that none of our content be edited, with the exception of relative changes to time, location, or editorial style. For example, it’s no problem to change “yesterday” to “last week,” etc.
  • If you publish online, we kindly ask that you link to the original source. For example, if the content is from The Scope, we ask that you link to
  • We ask that none of our material be sold separately.

If you have any questions or concerns about using our content, please don’t be shy to get in touch with us. 

News, Publications and Reports

Recent News: Read the latest news about health education and research in the North.

Northern Passages: Read about the many people, events, and initiatives taking place across the North in pursuit of improving the health of the people and communities of the North. Published bi-annually.

The Scope: Read about research at NOSM, which answers questions of importance to the health of the people of the North. Published bi-annually.

Community Reports: Learn more about how the School is meeting the needs of Northern Ontarians. 

Visual Identity Guide

NOSM’s visual identity—its brand—reflects who we are, what we do, and what value we offer as a socially accountable educational organization committed to the education of high-quality physicians and health professionals.

A well-developed brand is built on the Northern Ontario School of Medicine’s vision, mission, and values. NOSM’s visual identity plays an important role in shaping the image of the School. The Visual Identity Guide is the foundation for implementation of NOSM’s brand.

It is vital that Northern Ontario School of Medicine express itself clearly and consistently through a seamless, structured system. This Visual Identity Guide provides context for many forms of external and internal graphic communication from NOSM. 

Editorial Style Guide

At the Northern Ontario School of Medicine, we’ve got lots of information and news to share, and many people who help get the message out about the School.

In order to help the School’s many internal stakeholders communicate with our partners and collaborators, the Communications Unit has created a NOSM Editorial Style Guide to help internal content creators feel comfortable putting pen to paper (or in modern times, putting fingers to the keyboard).

NOSM’s style is derived primarily from the Canadian Press (CP) Stylebook—which is used by journalists and members of the media across the country—mixed with our own organizational style. However, language is constantly changing and evolving, which means that there will always be exceptions to the rules. 

How we can Help You

The Communications Unit leads and implements the Northern Ontario School of Medicine’s (NOSM) efforts with regard to all formal (or “official”) internal and external communications, consistent with the School’s strategic goals and priorities.

NOSM Communications works to promote, enhance, and protect the School’s reputation as a leader in distributed, community-engaged education and research. The Communications staff strive to create communications that enhance the cohesiveness of the whole School and develop and support communications strategies and tactics that are necessary to the success of a socially accountable model of medical education.

  • Crisis communications support
  • Design and Canadian Press style training
  • Editing
  • Employee engagement strategies
  • Graphic design
  • Marketing
  • Media relations
  • Media training/counsel
  • Photography services
  • Presentation training/assistance:
  • Promotional items
  • Publications and conference reports
  • Signage
  • Strategic communications planning
  • Social media
  • Tours
  • Translation
  • Videography services
  • Website management
  • Writing services

To seek Communications support, don’t be shy to submit a request, or get in touch with the Communications staff. 

Request our Services

The Communications Team is here to help! We are here to support you in spreading the word about the incredible work that you do here at the School—whether it’s promoting an exciting research project, or updating website content.

It may seem tedious, but including all of the pertinent information about your project will help us help you better. So please, take a minute and tell us all about your project how we can support you. Please include,

  • Project name
  • Your goal/purpose
  • Launch date
  • Details and specifications
  • Target audience
  • Main message
  • Content
  • Project lead
  • Budget and budget code (if applicable)

To request our services, contact us at


An Award Winning Team!

NOSM and Launchfire, a leader in game-based marketing programs, won the Arcturus Award the 2021 Vega Digital Awards in the Marketing Effectiveness category for their online advertising and marketing work in creating The NOSM Trivia Challenge.



NOSM and Launchfire, a leader in game-based marketing programs, won a 2021 Communicator Award in the category of Individual-Contests & Promotions for their online advertising and marketing work in creating The NOSM Trivia Challenge.


Canadian Public Relations Society LogoThe Northern Ontario School of Medicine was awarded a Gold Award of Excellence by the Canadian Public Relations Society (CPRS) in recognition of the School’s 10th anniversary “Be Active with NOSM” initiative, which took place on September 23, 2015.


IABC Gold Quill Awards logoNOSM’s Communications Unit has been awarded two Gold Quill Awards of Merit from the International Association of Business Communicators (IABC). The 2016 award recognizes the School’s promotion of the Standardized Patient (SP) program under the Digital Communication category and the 2015 award recognizes the communication campaign Give the Gift of Appreciation: NOSM’s Staff Awards of Excellence under the Special Events – Internal category.