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Media Release

NOSM Wins Gold Award from the Canadian Public Relations Society

The Northern Ontario School of Medicine (NOSM) is pleased to announce that it has been awarded a Gold Award of Excellence by the Canadian Public Relations Society (CPRS). The award recognizes the School’s 10th anniversary “Be Active with NOSM” initiative, which took place on September 23, 2015.

Celebrated annually, the CPRS Awards of Excellence showcase the best public relations and communications management projects and campaigns. CPRS National received a record-high number of submissions in 16 communications categories. The awards were announced last night at An Evening of Excellence at the World Public Relations Forum in Toronto.

The “Be Active with NOSM” initiative was created to encourage Northern Ontarians to spend 30 minutes each day doing physical exercise—both as a reminder of the importance of exercise as part of a healthy lifestyle, and to celebrate the anniversary of a medical school that is working to improve the health of the region.

On September 23, 2015, more than 700 people in more than 20 communities across Northern Ontario participated in the “Be Active with NOSM” celebration through a wide range of activities including running, walking, skipping, canoeing, windsurfing, tai chi, yoga, and more.

The “Be Active with NOSM” idea lives on, and continues to be promoted by the School’s Healthy Workplace Group, a group established to support employee wellness and work-life balance. Since the event, NOSM staff, faculty, and learners have continued to pursue healthy activities, and have tagged photos of their exercise on social media with the hash tags #beactivewithNOSM and #NOSMturns10. NOSM continues to invite all Northern Ontarians to use these hash tags on photos of healthy activities to demonstrate their commitment to a healthier Northern Ontario!

“Like the success of the Northern Ontario School of Medicine itself, the efforts of the ‘Be Active with NOSM’ anniversary celebration would not have been possible without the dedication of NOSM’s staff, faculty, learners, collaborators, community members, and volunteers across the North,” says Dr. Roger Strasser, NOSM Dean. “I am very proud that the enthusiastic participation of so many in support of this good health initiative has been nationally recognized by the much respected Canadian Public Relations Society.”

"Members of CPRS, and many of their peers across Canada, recognize the value of receiving a CPRS Award of Excellence," said Pierrette Leonard APR, FCPRS, LM, Presiding Officer of the CPRS Awards of Excellence in a media release issued by the CPRS. "Winners successfully demonstrate a commitment to public relations and communications management best practices."

About the Canadian Public Relations Society
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide.

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The Northern Ontario School of Medicine is committed to the education of high quality physicians and health professionals, and to international recognition as a leader in distributed, learning-centered, community-engaged education and research. 

Kimberley Larkin
Communications Officer
Phone: 705-662-7243
Email: klarkin@nosm.ca 


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