Ontario School of Medicine (NOSM) is pleased to announce that it has been
awarded a Gold Award of Excellence by the Canadian Public Relations Society
(CPRS). The award recognizes the School’s 10th anniversary “Be
Active with NOSM” initiative, which took place on September 23, 2015.
annually, the CPRS Awards of Excellence showcase the best public relations and
communications management projects and campaigns. CPRS National received a
record-high number of submissions in 16 communications categories. The awards
were announced last night at An
Evening of Excellence at the
Relations Forum in Toronto.
Active with NOSM” initiative was created to encourage Northern Ontarians to
spend 30 minutes each day doing physical exercise—both as a reminder of the
importance of exercise as part of a healthy lifestyle, and to celebrate the
anniversary of a medical school that is working to improve the health of the
September 23, 2015, more than 700 people in more than 20 communities across
Northern Ontario participated in the “Be Active with NOSM” celebration through
a wide range of activities including running, walking, skipping, canoeing,
windsurfing, tai chi, yoga, and more.
“Be Active with NOSM” idea lives on, and continues to be promoted by the
School’s Healthy Workplace Group, a group established to support employee
wellness and work-life balance. Since the event, NOSM staff, faculty, and
learners have continued to pursue healthy activities, and have tagged photos of
their exercise on social media with the hash tags #beactivewithNOSM and #NOSMturns10.
NOSM continues to invite all Northern Ontarians to use these hash tags on
photos of healthy activities to demonstrate their commitment to a healthier
the success of the Northern Ontario School of Medicine itself, the efforts of
the ‘Be Active with NOSM’ anniversary celebration would not have been possible
without the dedication of NOSM’s staff, faculty, learners, collaborators,
community members, and volunteers across the North,” says Dr. Roger Strasser,
NOSM Dean. “I am very proud that the enthusiastic participation of so many in
support of this good health initiative has been nationally recognized by the
much respected Canadian Public Relations Society.”
of CPRS, and many of their peers across Canada, recognize the value of
receiving a CPRS Award of Excellence," said Pierrette Leonard APR, FCPRS,
LM, Presiding Officer of the CPRS Awards of Excellence in a media release issued by the CPRS.
"Winners successfully demonstrate a commitment to public relations and
communications management best practices."
About the Canadian Public Relations Society
Founded in 1948, the Canadian Public Relations Society (CPRS) is a
not-for-profit organization whose members are engaged in the practice,
management or teaching of public relations. Members work to maintain the
highest standards and to share a uniquely Canadian experience in public
relations. CPRS is a federation of over 1,800 members across 14 Member
Societies based in major cities or organized province-wide.
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The Northern Ontario School of Medicine is committed to the education of high quality physicians and health professionals, and to international recognition as a leader in distributed, learning-centered, community-engaged education and research.